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The Lamar Jackson “Heisman House” commercial is (finally) here

Franklin American Mortgage - Louisville v Texas A&M

After doing this for a billion (internet) years, there are a handful of repetitive questions that I’ve realized just come with the territory.

What channel is the game on?

Does this place sell beer?

How did Belle get The Beast on that horse all by herself when she found him alone in the woods?

Others take you more by surprise. The biggest example I can think of when it comes to this is the inordinate amount of people who have asked me over the last three years why Lamar Jackson hasn’t been featured in one of Nissan’s “Heisman House” commercials.

I had zero clue that this was a thing that people paid attention to or cared about, but Lamar’s absence from these ads has clearly been extremely bothersome for a large number of Louisville fans.

The interest in this issue hasn’t just been local. Jackson was asked this same question by a reporter in Baltimore two years ago, and his response was that he was strictly focused on football, and didn’t want to take on any endorsement or advertising jobs that might distract him.

Well today, my friends, is the day so many around the world have been waiting for.

Lamar. Louisville jersey. Louie. Heisman House.

Breathe it in.

Our long local commercial nightmare has come to an end.