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As he has made a habit of doing in recent years, Louisville athletic director Tom Jurich made a major announcement at the annual 50-Yard Line Dinner Thursday evening.
According to Louisville emcee Joey Wagner, Jurich told the crowd in attendance that Louisville has signed a new deal with Adidas that will pay the school $160 million over 10 years.
Tom Jurich announces a 10 Year $160 Million Deal with Adidas for UofL the #1 Adidas Deal in Country & Top 3 Overall in College Sports!
— Joey Wagner (@JoeyJWagner) August 25, 2017
An official announcement is expected to be made Friday.
If true, Louisville’s $16 million per year apparel deal will be the fourth-richest in the country. Adidas-defector UCLA now makes $18.7 million per year from Under Armour, while Ohio State and Texas both get $16.7 million per year from Nike.
U of L will be the highest-paid Adidas school by a wide margin.
.@GoCards is the highest paid @adidasUS school at $16 million annually. Nebraska is 2nd at 11.7M per year. Then Texas A&M $7.7M, Miami $7.5.
— Ethan Moore (@_EthanMoore) August 25, 2017
Not bad. Not bad at all.
Now start giving us crazy stuff more regularly.