For the 15th straight year, Louisville has watched more college basketball (like, way more college basketball) than any other market in America.
ESPN’s college basketball telecasts in Louisville averaged a 5.5 local rating, making it the highest-rated local market for the 15th consecutive year and every year since ESPN began tracking the data. The market’s 5.5 rating is up 12% from last year. Raleigh-Durham and Kansas City finished second and third, respectively, for the second consecutive year.
Louisville actually doubled up the folks in Raleigh-Durham:
You can see the full release from ESPN here.