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The city of Louisville continues to watch more college basketball than the rest of the country ... a lot more.
ESPN telecasts during the 2015-16 college basketball season averaged a 4.9 rating in Louisville, marking the city's 14th straight year ESPN's the No. 1 market. Raleigh-Durham, the second highest market (2.7), and Kansas City, the third best (2.5), were up from a year ago.
The complete top 10 local markets:
| Rank | Rating | Market |
| 1 | 4.9 | Louisville |
| 2 | 2.7 | Raleigh-Durham |
| 3 | 2.5 | Kansas City |
| 4 | 2.5 | Greensboro-High Point |
| 5 | 1.8 | Cincinnati |
| 6 | 1.7 | Dayton |
| 7 | 1.7 | Greenville |
| 8 | 1.6 | Indianapolis |
| 9 | 1.6 | Nashville |
| 10 | 1.5 | Memphis |
Additionally, ESPN's "Big Monday" night doubleheader featuring an ACC matchup (7 p.m.) followed by a Big 12 game (9 p.m.) averaged 1,477,000 viewers per game (16 games), up 9% from the 2014-2015 season (16 games). Big Mondays also experienced a 19% increase in rating among men 18-34 demographic.