The city of Louisville continues to watch more college basketball than the rest of the country ... a lot more.
ESPN telecasts during the 2015-16 college basketball season averaged a 4.9 rating in Louisville, marking the city's 14th straight year ESPN's the No. 1 market. Raleigh-Durham, the second highest market (2.7), and Kansas City, the third best (2.5), were up from a year ago.
The complete top 10 local markets:
Additionally, ESPN's "Big Monday" night doubleheader featuring an ACC matchup (7 p.m.) followed by a Big 12 game (9 p.m.) averaged 1,477,000 viewers per game (16 games), up 9% from the 2014-2015 season (16 games). Big Mondays also experienced a 19% increase in rating among men 18-34 demographic.