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Louisville is ESPN's No. 1 college basketball market for 14th straight year

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The city of Louisville continues to watch more college basketball than the rest of the country ... a lot more.

ESPN telecasts during the 2015-16 college basketball season averaged a 4.9 rating in Louisville, marking the city's 14th straight year ESPN's the No. 1 market. Raleigh-Durham, the second highest market (2.7), and Kansas City, the third best (2.5), were up from a year ago.

The complete top 10 local markets:

Rank Rating Market
1 4.9 Louisville
2 2.7 Raleigh-Durham
3 2.5 Kansas City
4 2.5 Greensboro-High Point
5 1.8 Cincinnati
6 1.7 Dayton
7 1.7 Greenville
8 1.6 Indianapolis
9 1.6 Nashville
10 1.5 Memphis

Additionally, ESPN's "Big Monday" night doubleheader featuring an ACC matchup (7 p.m.) followed by a Big 12 game (9 p.m.) averaged 1,477,000 viewers per game (16 games), up 9% from the 2014-2015 season (16 games). Big Mondays also experienced a 19% increase in rating among men 18-34 demographic.