Throughout the week, adidas and U of L have been teaming up for an "L1C4Lit" campaign that has encouraged people throughout the city of Louisville (and elsewhere) to light up their homes or places of business red in order to show support for Lamar Jackson as heads to New York for the Heisman Trophy ceremony.
Last night at the Yum Center, some fans received "L1C4Lit" lights as gifts to keep the movement rolling. It sounds simple, but the whole thing has been extremely well executed and fun to follow for the last few days.
Here's a sampling of what we've seen from the campaign so far this week:
The KFC Yum! Center lit up in red in honor of Heisman candidate Lamar Jackson pic.twitter.com/MEWVkxtZbw— John Lewis WDRB (@JohnWDRB) December 8, 2016
Yum Center bathed in red light and massive videos projected on the building running Lamar highlights. pic.twitter.com/48ut5mgHbg— Williamncaudill (@wncaudill) December 7, 2016