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Throughout the week, adidas and U of L have been teaming up for an "L1C4Lit" campaign that has encouraged people throughout the city of Louisville (and elsewhere) to light up their homes or places of business red in order to show support for Lamar Jackson as heads to New York for the Heisman Trophy ceremony.
Last night at the Yum Center, some fans received "L1C4Lit" lights as gifts to keep the movement rolling. It sounds simple, but the whole thing has been extremely well executed and fun to follow for the last few days.
Here's a sampling of what we've seen from the campaign so far this week:
Not a @GoCards fan? Look away.
— adidas Football US (@adidasFballUS) December 8, 2016
The #L1C4LIT movement is too bright for you son.#teamadidas pic.twitter.com/dGNZyX7tgX
The KFC Yum! Center lit up in red in honor of Heisman candidate Lamar Jackson pic.twitter.com/MEWVkxtZbw
— John Lewis WDRB (@JohnWDRB) December 8, 2016
@CardChronicle Got my #L1C4LIT on my porch! #RED #HeismanTrophy #LamarJackson #Louisville pic.twitter.com/GegFoJHyIp
— Kyle Stivers (@go_cards11) December 8, 2016
.@ChurchillDowns has gone red for #LamarJackson and his run at the #HeismanTrophy @840WHAS @790KRD pic.twitter.com/AbuLSh6fHA
— Will Clark (@WClark840WHAS) December 8, 2016
So the @wfpark Big Four Bridge in #Louisville has gone #RED in support of #HeismanTrophy finalist #LamarJackson #L1C4LIT pic.twitter.com/1bVfk4lf2G
— Aaron Ellis (@aaronellis01) December 8, 2016
We lit it up in the CJ newsroom for Lamar. #L1C4LIT #UofL #GoCards #Heisman #LamarJackson pic.twitter.com/jrLa1Zt7UF
— Jeff Faughender (@JFauGFX) December 8, 2016
Yum Center bathed in red light and massive videos projected on the building running Lamar highlights. pic.twitter.com/48ut5mgHbg
— Williamncaudill (@wncaudill) December 7, 2016
We're excited to join the #L1C4LIT movement for @UofLFootball's #Heisman finalist! pic.twitter.com/MQF8U13lvK
— LG&E and KU (@lgeku) December 7, 2016
Two in two.
— adidas Football US (@adidasFballUS) December 7, 2016
And it's just getting started with @GoCards.#L1C4LIT #teamadidaspic.twitter.com/uPgvReMRfe
Check out the @KyCtrArts celebrating Lamar Jackson (@Lj_era8) by lighting up RED. #L1C4LIT pic.twitter.com/AFrrtpa5vP
— Howie Lindsey (@howielindsey) December 8, 2016
I have lit the Prudential Center in Boston in red tonight in honor of @UofLFootball Heisman finalist @Lj_era8. #L1C4LIT pic.twitter.com/rld8utwUqN
— Penalty McFumbles (@CardinalLife) December 7, 2016
The Ville's about to be lit for @UofLFootball's Heisman finalist.#L1C4LIT #teamadidas pic.twitter.com/xeM80PvhuU
— adidas Football US (@adidasFballUS) December 6, 2016
@LvilleSprtsLive #L1C4LIT #L1C4 @adidasFballUS @UofLFootball pic.twitter.com/pFuv67Lm4h
— Tyler Matthews CSCS (@mtmAtthews51) December 8, 2016
#L1C4LIT @adidasFballUS pic.twitter.com/Rdhgg8dXJE
— Tailgate John (@JSchneider1283) December 8, 2016
#L1C4LIT pic.twitter.com/kK8tEVdCIO
— Micah ️rown (@DropTheMicah) December 8, 2016
Lighting up the ICAP Energy offices for Lamar. Thanks @gocards and @adidasFballUS pic.twitter.com/wOFktTfxli
— Mike Rutherford (@CardChronicle) December 7, 2016
@HolidayInLou ice rink is #lit for #LamarJackson on the road to that #HeismanTrophy #L1C4LIT @GoCards pic.twitter.com/OOgftpgcRe
— rachel (@rwilli_92) December 8, 2016
#L1C4LIT Good luck Lamar Jackson as you represent UofL and Louisville as a Heisman candidate. Best wishes Saturday! pic.twitter.com/iQ2Z5xhpzk
— Jackie Engle (@jetengle) December 8, 2016
It's not as impressive as the whole campus, but the house is #L1C4LIT pic.twitter.com/MAA0RcbaZC
— The Freshest Prince (@notthefakejenky) December 8, 2016
#L1C4LIT ❤️❤️❤️ pic.twitter.com/nm6F0rkaMh
— SOSA ️ABY (@SamaanthaBrooke) December 8, 2016
Together we are one, pursuing the Heisman W. Tonight @kfc_yumcenter joined the movement. #CardNation, it's your turn. #L1C4LIT #teamadidas pic.twitter.com/q8xUkzlOry
— Louisville Athletics (@GoCards) December 8, 2016
Mattingly house lit for #LamarJackson #L1C4LIT #HeismanTrophy pic.twitter.com/s9RB6ks2k5
— jpmatt1 (@jpmatt01) December 8, 2016
The @EminenceEdhub @EminenceSchools is #l1c4lit for @Lj_era8 tonight! #heisman pic.twitter.com/akDMNqCebv
— Thom Coffee (@thomcoffee) December 8, 2016
My porch is #L1C4LIT for Lamar #HeismanTrophy #LamarJackson #Louisville #RED pic.twitter.com/JmEUUKW2H4
— Lisa Wahl (@lawahl) December 8, 2016
@GoCards Our sun room is #L1C4LIT for Lamar. #Heisman pic.twitter.com/8wSNrNYW80
— Rachel (@snicklefritz35) December 8, 2016
Even the cruise ship pool deck is #L1C4LIT #Heisman pic.twitter.com/RPNoH2pSfZ
— jazzy (; (@juuicy__jaay) December 8, 2016
We support Louisville Cardinals & their 1st Ever Heisman Trophy Finalist Lamar Jackson! #L1C4LIT pic.twitter.com/4KUlThPx4x
— Aloft Louisville (@AloftLouisville) December 8, 2016