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It would appear as though U of L is now going full tilt on its Heisman Trophy campaign for Lamar Jackson.
First, there was this video from Friday, and now we have the launching of Lamar8.com, a site which will chronicle (TM) Lamar's numbers and what the American public is saying about him. The site currently includes a compilation of his ridiculous statistics, a breakdown of each one of his games, and a couple of pulled quotes from Kirk Herbstreit and Michael Vick.
Ultimately, none of this stuff matters unless the guy himself keeps performing on the field, but still ... we've come a long way since the Dave Ragone bobbleheads.