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Sugar Bowl Swag Revealed

Check out what the Louisville football players will be receiving as a result of their appearance in the Sugar Bowl.

Kevin C. Cox

The annual list of the various gift packages that bowl executives will be distributing to participating players is out.

This time of year, of course, brings about wonderful memories of the Mini Beef Helmet frenzy of 2010.


Next to me in the blackness lay my oiled white plastic beauty. The greatest bowl gift I had ever received, or would ever receive.

Anyway, here's what the Cards will be receiving this year from the folks at the Sugar Bowl:

Allstate Sugar
Wed. Jan. 2, 8:30 p.m. (ESPN), New Orleans
Gift suite, Fossil watch, New Era cap, Boxer & Stone hoodie

"Gift Suite" better be freaking sweet, because the rest of the package is underwhelming. The friggin' Car Care Bowl is giving its players flat screens. Also, a quick look at the list reveals that Fossil watch is the bowl swag equivalent of Tickle-Me-Elmo; apparently everyone wants one and almost everyone gets one.

Mini Beef Helmet.