Apparently these billboards are popping up across the state.
I can't say I understand the slogan, since what's depicted on the billboard is absolutely nothing more than a game.
On a related note, I think it would be awesome if we did something like flood Jackson, MS with billboards highlighting our 62-45 beatdown of Jackson State last season.
In fact, here are some prototypes:
I personally guarantee that this venture would land the university no less than three additional students from the River Region of Mississippi. Worth it.