Here's the word from the U of L student section powers that be.
UofL Students, make sure you don't miss your chance to "Paint the Town RED" on Friday. At 5pm there will be a Student Pep Rally at the KFC Yum! Center featuring Coach Pitino! You'll get a chance to hear from Coach Pitino, learn Cardinal basketball traditions and cheers, win Cardinal gear and pick up your season tickets. After the pep rally, stick around to watch the Red/White scrimmage and get your first look at the team. Then, following the scrimmage, enjoy student discounts at neighboring restaurants downtown. Best of all, admission is free to all UofL students with a valid student ID! So come on out, support the Cards and Paint the Town RED! Go Cards!
I would have gone with 75% less exclamation point, but whatever, that's me, I'm not for everybody. Female students at Iona hate me. That's just one example.
This weekend will be awesome.