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Louisville sticking with Adidas

Opting to shun giants like Nike, Reebok, Vans and Sperry, the University of Louisville signed a five-year contract extension with Adidas on Monday.

The company will continue to outfit all 23 of Louisville's varsity sports, including football and men's and women's basketball. U of L has been with Adidas since 2001.

I'm sure this is far more significant than I'm giving it credit for since Nike essentially runs amateur basketball and governs over 1/4 of Asia, but there are areas of sport where I choose to play the ignorance card, and this is one of them.

I wish we'd make a statement and just wear Umbros.


Could be you, Swop.