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Louisville residents to project friggin' laser beam images around downtown Indy

I don't really know how to feel about this, but I'm leaning towards diggin' it.

Downtown Indianapolis will be transformed into a canvass on Friday as Louisville residents take to the streets, projecting laser images, slogans and messages onto the sides of buildings about why Louisville, and the Cardinals, are so great.

The projections will occur during the NCAA Sweet 16 tournament.

"This is a great way for us to leave a mark, albeit a temporary one, in Indianapolis," Mayor Jerry Abramson said. "We want the people of Indianapolis to know that Louisville is a city of possibilities, a city where a national championship is in the Cards."

The group will use powerful lasers and a large projector to spread the word about the unique things happening in Louisville. They will be joined by Louisville Convention & Visitors bureau employees, who will hand out information about visiting Louisville during spring and summer.

The team will be headquartered in the parking lot of the Hurst Bean Company, 230 W. McCarty Street, near Lucas Oil Stadium. UofL fans are encouraged to stop and suggest messages to write on the side of buildings.

In the Cards? Really, Jerry? You've been here for like 300 years, it's time for the creative juices to start flowing.

Anyway, here's a video which shows that all of this is probably a lot cooler than it sounds in writing.

Additional info on Louisville's new branding project can be found at

Twenty bucks to anyone who lasers something about Almost Dunking Marques Maybin on the side of a building.