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UK Basketball Graces Wheaties Box

They may not be ranked, they may have lost three straight to Vanderbilt, but they'll be damned if they aren't a part of breakfast in every blue-blooded home in the Commonwealth.

UK basketball announced yesterday that the program will be featured on special boxes of Wheaties, a commercial space reserved for entities and individuals that personify the cereal's "Breakfast of Champions" slogan. Kentucky is the ninth school to appear on a Wheaties box.

Also announcing that Kentucky basketball will grace the cover of its cereal this week: the lesser known, but equally delicious, Klaneeos.


Hands down, the best part of the video is how "The Breakfast of Champions" is said right over highlights of the UK/Georgia game. It's like an NBA ad where "I love this game" is said in sync with a clip of Stephen Jackson unloading a haymaker in row seven at The Palace.