The 2013 Cardinal football season might be the most anticipated in the history of the program, so it's only right that it's going to begin with the only thing Louisvillians might love more than U of L sports: dollar beers.
The news is already making some decent waves.
Best spring football game promotion? Louisville will sell $1 beers at Cards' spring game April 13— Brett McMurphy (@McMurphyESPN) March 6, 2013
I mean, I think this is pretty much a no-brainer. You could put "dollar beers" at the bottom of a flyer for a town hall discussion on stop signs and speed bumps, and that place is going to be overrun with red, black and white.
The ultimate dream scenario right now is a national championship on April 8, a whole lot of awesome stuff that we vaguely remember over the next four days, and then a packed PJCS for more celebrating and a little spring football...and then we just kind of keep it going all the way up until Aug. 31.