Consider these two conferences:
Conference A: Boston College, Connecticut, Georgetown, Providence, St. John's, Seton Hall, Syracuse, Villanova, Pittsburgh, Miami, Rutgers, West Virginia, Virginia Tech, Temple, Notre Dame
Conference B: Connecticut, Temple, Cincinnati, South Florida, Houston, Southern Methodist, Central Florida, Memphis, Tulane, East Carolina, Navy
Conference A was the Big East in 1995, while B represents it in 2015 and forward. Over a span of 20 years, the Big East conference will have gone from power to poop, complete with leftover turds UConn and Temple. Temple stank so bad at one point, the Big East kicked them out, only to beg them to jump back into the toilet, just in time for the flush.
What is really crazy is the notion that conference B is actually planning to go forward as the Big East. I really don't see any marketing advantage they have in keeping that name, especially in the Texas markets. If anything, it will be a constant distracting reminder of the sad tale of this once great organization. As long as this league clings to the Big East name, people will be talking about how great it USED to be compared to how much it will suck.
Seriously, guys - if you're not going to just stick a fork in this turkey of a conference, at least have the decency to call it something else.