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"Nike schools" to hold their own in-season tournament

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It won't be happening for a few years, but if this is the future of college basketball I am not sure I am on board. For a couple seasons now coach Pitino has lamented the rise of "the shoe companies" in the college game and recently Dick Vitale wrote much the same calling for a need for massive reform. The sky isn't falling, but lets hope scheduling based on sponsorship doesn't become the new normal.