Saying he wants to set the world record for most people wearing red in one day (seems easy enough to track), Louisville Mayor Greg Fischer has declared Friday "Cardinal Red Day" in the city.
"I want to paint the town red - literally," Fischer said. "Everyone knows that UK fans will be seeing red when the Cards win on Saturday.
"This is a great time to be a Louisvillian and to show your support for our hometown team."
Fischer also encouraged folks to display red in their homes and neighborhoods and on the doors and windows of local businesses.
Here's the special proclamation, appropriately colored red:
This would have been a perfect time to debut my INFRA-RED BED SHEETS, CRATE & BARREL.
God you're worthless.