Will Webb, executive director of the Belk Bowl in Charlotte, says his bowl looks at fan interest level, not only proximity.

He says in addition to attending games and paying close attention to a team’s record for the second half of the season, bowl officials also monitor Internet message boards. A lot of fans calling for a coach’s head? Then the fan base probably isn’t excited enough about a bowl game to pack the house. Last year, Louisville looked like a good choice until the bowl committee noted the Cardinals’ basketball schedule. Officials saw a basketball game against rival Kentucky scheduled for the same time as the bowl game. Needless to say, the bowl passed Louisville.