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Okay someone help me understand this conference re-alignment BS

Okay someone help me understand what the ACC is doing and why.

I get that a conference wants to gain as much market share as possible.  Of course the better the market the more TV viewers which means better paying contracts.  I get all that... So the Pitt and Cuse additions to me make sense for them. They are both east coast which is in line with the ACC and provide great basketball tradition and comparable football programs.   Looks like a win win for the ACC.

My issue lies in the latest news of Rutgers possibly making the jump.  Why in the world would the ACC want Rutgers.  If they are trying to gain the entire ease coast they pretty much do that with the additions of Pitt, Cuse, and Uconn.  Rutgers from my understanding really doesn't offer much of a gain as far as market.  Its almost like the argument that the SEC wont want LVL as they already have the KY market sewn up by having UK.  I understand that....

So this leaves the ACC needing one additional team. Why in the world would they not want Louisville.  It would provide another basketball power which fits in perfectly with the current lineup.  It also provides a very comparable football program.  It would also get them into the KY market which I would think is equal if not better than any of their current programs.  

 

What am I not understanding ?????

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