"Louisville basketball the most profitable basketball program in the country, it’s more profitable than the football program at any Big East school. It’s also more profitable than any football program in the ACC or Pac-10! Keep in mind, these numbers were for the season before Louisville basketball began play in a new arena."  via Kristi Dosh

http://businessofcollegesports.com/2011/06/20/which-football-and-basketball-programs-produce-the-largest-profits/

Louisville checks in at  #21 behind twenty football programs on the 50 most profitable collage athletic programs.