"We were approached by the Big 12, and I told them we're not a good fit for that conference. In the Big 12, geography makes sense, the economics make sense, but recruiting makes no sense for us. I can't recruit against Texas, Oklahoma, Oklahoma State," Mueh said. "That's why I turned down the Big 12. I can't do that to my kids, because they'll get beat up. I'd love the extra $12 million or whatever it would be per year from the TV money. And I know how I'd spend the money. I'd build a new soccer stadium, and I'd build a new baseball facility, all in one year. But I can't do that."