of UofLs past bowls? Based on http://sportsillustrated.cnn.com/vault/article/magazine/MAG1177192/index.htm, which was brought to my attention by CardsFan922 in another thread, I am wondering how much our past bowling has cost/profited the University of Louisville and how much whichever bowl we get to this year will cost/benefit the University of Louisville this year and if it's really worth it if it costs 7 figures (+-).
I know there are benefits to exposure and everything like that. I also know that Mr. Jurric has to have more fiscal sense than that - or else the University President would have been looking for a new AD by now - and combined with Big East Bargaining power (I would hope and ASSUME), any bowl should be profitable for the participating university. However, if memory serves, there were some pretty big names in that article that had significant red on their balance sheets after attending their respective bowl games. Doesn't make sense to me, which is why there has been some anti-trust issues/suits brought. Another reason to eliminate the BCS, but those are just my thoughts. What are yours?