Louisville residents to project friggin' laser beam images around downtown Indy

by Mike Rutherford on Mar 25, 2009 3:37 PM EDT in Basketball Comment 15 comments

I don't really know how to feel about this, but I'm leaning towards diggin' it.

Downtown Indianapolis will be transformed into a canvass on Friday as Louisville residents take to the streets, projecting laser images, slogans and messages onto the sides of buildings about why Louisville, and the Cardinals, are so great.

The projections will occur during the NCAA Sweet 16 tournament.

"This is a great way for us to leave a mark, albeit a temporary one, in Indianapolis," Mayor Jerry Abramson said. "We want the people of Indianapolis to know that Louisville is a city of possibilities, a city where a national championship is in the Cards."

The group will use powerful lasers and a large projector to spread the word about the unique things happening in Louisville. They will be joined by Louisville Convention & Visitors bureau employees, who will hand out information about visiting Louisville during spring and summer.

The team will be headquartered in the parking lot of the Hurst Bean Company, 230 W. McCarty Street, near Lucas Oil Stadium. UofL fans are encouraged to stop and suggest messages to write on the side of buildings.

In the Cards? Really, Jerry? You've been here for like 300 years, it's time for the creative juices to start flowing.

Anyway, here's a video which shows that all of this is probably a lot cooler than it sounds in writing.

Additional info on Louisville's new branding project can be found at PossibilityCity.com.

Twenty bucks to anyone who lasers something about Almost Dunking Marques Maybin on the side of a building.

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Comments

Don't Puff Up Your Beautiful City Too Much

You don’t want everybody moving there.

by Roz on Mar 25, 2009 3:41 PM EDT reply actions 0 recs

that looked pretty tight to me.

by AllinWithMyCards on Mar 25, 2009 3:54 PM EDT reply actions 0 recs

Eh

seems pretty lame to me

by sam34gtr on Mar 25, 2009 3:59 PM EDT reply actions 0 recs

because you know you'll look for it

http://www.youtube.com/watch?v=Bh7bYNAHXxw

by davidson07 on Mar 25, 2009 4:36 PM EDT reply actions 0 recs

WTF?? are they going to hand out laser guns to anyone who drops by?

this could be interesting…

by frankpos on Mar 25, 2009 4:45 PM EDT reply actions 0 recs

if someone can find a white building

we’ll see how well my old school overhead projector works for ADMM

by hb-rad on Mar 25, 2009 4:45 PM EDT reply actions 0 recs

ha!

by frankpos on Mar 25, 2009 4:46 PM EDT up reply actions 0 recs

Louisville Hotel

FYI, Just found out that Louisville is staying at the Hyatt in DT Indy this weekend. I’ll try not to be there stalking T Will.

by clayh2525 on Mar 25, 2009 4:56 PM EDT reply actions 0 recs

that is sweet

I am also staying there so Jerry can expect a 24 hour personal assistant/creepy stalker

by Web on Mar 25, 2009 5:40 PM EDT up reply actions 0 recs

Ten bucks

to anybody who draws a laser penis on the side of a building.

by zdrowens on Mar 25, 2009 9:37 PM EDT reply actions 0 recs

laser penis? Sounds dangerous.

by ericdedwar on Mar 25, 2009 9:56 PM EDT up reply actions 0 recs

I hope that works for languages other than farsi.
but seriously, that’s a great idea. How come we haven’t heard of this before? Or is it just me?
ADMM on a wall should be cake. Mike, you might want to qualify your $20 offer. Limit it to, say, the first person who posts an ADMM. Could get costly otherwise, you know, unless the SB folks are financing the project.

by ericdedwar on Mar 25, 2009 10:03 PM EDT reply actions 0 recs