here. Because "Final Game of Brutal Season to Resemble Irish Wake" just didn't flow.
I mean, seriously, who does he think he's kidding? Steve seems like he lives in a no-irony zone. How can he actually believe the words that he is saying in this press conference? As a design dude, let me tell you, putting your brand on national TV if your brand is hurting is NOT a good thing. We were on national TV last week, and we got smoked. I wonder what that did for the "U of L Football" brand?
If watching us play 11/12ths of our season wasn't enough to convince recruits to come to U of L, I don't see what one more game, against a similarly mediocre (though much better than us lately) team, can gain us.